Fix Underperforming Social Accounts with Audit Tools

In today’s digital-first world, simply being present on social media isn’t enough. Brands need performance, engagement, and consistent growth. Yet, many businesses struggle with underperforming social accounts—posting regularly but getting little in return. That’s where social media audits come into play.

At Mag Cloud Solutions, we’ve worked with brands across industries to diagnose, optimize, and grow their social media presence through deep audits and real-time improvements. Let’s break down how social media audit tools can help identify the issues, correct your course, and maximize ROI.

What Is a Social Media Audit?

A social media audit is a systematic review of your social media accounts to measure performance, identify weak areas, and uncover growth opportunities. Think of it as a routine health check-up for your digital presence.

It involves tracking:

• Engagement rates
• Audience growth
• Post frequency and reach
• Content performance
• Brand consistency

It’s the first step towards turning underperformance into progress.

Why Do Social Media Accounts Underperform?

Several reasons can lead to poor social performance:

• Lack of clear strategy
• Irregular or inconsistent posting
• Content mismatch with audience interests
• Poor visuals or messaging
• Inactive or outdated accounts
• No use of analytics tools

These issues may go unnoticed without a proper audit. With the right tools, you can see the full picture and act smartly.

Top Social Media Audit Tools You Should Use

At Mag Cloud Solutions, we recommend using a mix of these tools for a full-scale audit:

1. Hootsuite Analytics

Hootsuite offers detailed performance reports across platforms like Instagram, Facebook, LinkedIn, and Twitter. It helps track:

• Follower growth
• Engagement by post
• Click-through rates (CTR)
• Optimal posting times

💡 Best For: Getting platform-specific performance insights in one dashboard.

2. Sprout Social

Sprout Social is ideal for mid to large-sized businesses. It provides:

• Profile comparison (how one platform performs vs another)
• Content engagement trends
• Hashtag performance
• Response rate tracking

💡 Best For: Multi-platform brands managing larger social strategies.

3. SEMrush Social Media Toolkit

While known for SEO, SEMrush’s social media toolkit is a hidden gem. It allows you to:

• Benchmark your competitors
• Monitor audience behavior
• Track paid vs organic growth
• Automate social performance reports

💡 Best For: Competitive analysis and paid performance tracking.

4. Facebook Business Suite (Meta Business)

For Facebook and Instagram audits, Meta’s own tools are incredibly detailed. You can monitor:

• Reach
• Impressions
• Follower demographics
• Post engagement
• Video watch times

💡 Best For: In-depth Facebook/Instagram performance evaluation.

5. Google Analytics (for social referrals)

Sometimes the problem isn’t on social platforms but in how users behave after clicking through. Google Analytics can show:

• Bounce rate from social traffic
• Average session duration
• Pages visited via social links

💡 Best For: Understanding post-click user behavior.

Steps to Fix Underperforming Social Media Accounts

Once you’ve run a full audit, it’s time to implement improvements. Here’s how:

1. Redefine Your Goals

Make sure your social media goals are aligned with business outcomes. Is it brand awareness, traffic, leads, or sales?

2. Refine Your Target Audience

Audit tools help identify who’s actually engaging with you vs who you think your audience is. Realign content to match real audience needs.

3. Improve Visual Identity

Use templates, brand colors, and consistent design styles. A scattered visual approach often lowers engagement.

4. Review Content Strategy

Look at which content types (videos, carousels, reels, infographics) perform best. Focus more on what your audience prefers.

5. Optimize Posting Schedule

Audit tools can reveal when your audience is most active. Use this data to schedule posts for better visibility and engagement.

6. Engage, Don’t Just Post

An audit might show that while you’re posting regularly, you’re not engaging enough. Reply to comments, DMs, and encourage conversation.

7. Track Progress Continuously

Improving underperformance isn’t a one-time fix. Schedule monthly audits and track the same KPIs to see growth.

How Mag Cloud Solutions Can Help

At Mag Cloud Solutions, we offer custom social media audit reports and actionable strategies tailored to your brand. Whether you’re an e-commerce startup or a service provider, we’ll:

• Analyze every detail of your social presence
• Compare your brand with competitors
• Create a roadmap to enhance performance
• Help you execute the improvements step by step

No generic dashboards. No copy-paste reports. Just real results based on real data.

Conclusion

If your social media accounts aren’t delivering the results you expected, don’t guess—audit. The right tools and expert analysis can help you uncover gaps and fix them with precision. With Mag Cloud Solutions by your side, turning around your underperforming accounts is just the beginning.

📞 Ready to boost your social media performance?