How to Connect Email Marketing Platforms with WordPress
Email marketing continues to be one of the highest ROI digital marketing channels, and integrating it with your WordPress website is a smart move for capturing leads, nurturing subscribers, and driving conversions.
At Mag Cloud Solutions, we specialize in helping businesses streamline their digital marketing processes. In this guide, we’ll walk you through the best methods to connect popular email marketing tools with WordPress, no coding skills required.
Why Integrate Email Marketing with WordPress?
WordPress powers over 40% of websites globally, and when paired with a reliable email marketing platform, it becomes a powerful lead generation machine.
🔍 Benefits of Integration:
- Automatically collect emails from form submissions
- Segment and automate personalized campaigns
- Sync blog updates to email lists
- Improve customer engagement and retention
📈 Email + WordPress = Marketing Automation Made Easy
Top Email Marketing Platforms Compatible with WordPress
Before we begin the integration process, let’s highlight some popular platforms you can connect:
| Platform | Key Features |
|---|---|
| Mailchimp | Drag-and-drop editor, automation, free plan up to 500 contacts |
| ConvertKit | Designed for creators, powerful automation |
| Brevo (formerly Sendinblue) | All-in-one CRM, transactional emails |
| MailerLite | Easy UI, automation workflows |
| ActiveCampaign | Advanced automation, CRM tools |
🔗 Tip: Choose based on your business size, goals, and budget.
Method 1: Using WordPress Plugins (Beginner-Friendly)
Best Plugin: Mailchimp for WordPress (MC4WP)
Works with Mailchimp and supports WooCommerce, Contact Form 7, and more.
🔧 How to Install:
- Go to WordPress Dashboard > Plugins > Add New
- Search “Mailchimp for WordPress”
- Click Install Now, then Activate
- Navigate to MC4WP > Mailchimp and add your API key
- Create or sync forms with Mailchimp audiences
🔐 Secure and user-friendly for all website types.
Method 2: Using Form Plugins with Native Integrations
Form builders like WPForms, Ninja Forms, or Gravity Forms support direct email platform integrations.
🎯 Example: WPForms + MailerLite Integration
- Install WPForms from plugins
- Go to WPForms > Addons
- Activate the MailerLite Addon
- Enter MailerLite API Key
- Create a form and map fields to your email list
This method is perfect if you already use forms for inquiries or newsletter signups.
Method 3: Connecting via Zapier (Advanced Automation)
If your platform lacks a direct plugin, Zapier acts as a bridge between WordPress and 5000+ apps.
🔁 How to Connect via Zapier:
- Create a Zapier account
- Choose a trigger (e.g., “New WordPress post published”)
- Select action (e.g., “Send email via Brevo”)
- Authorize both apps and test the workflow
💡 Best for businesses using custom setups or advanced workflows
What About WooCommerce Integration?
Running an eCommerce store? You can:
- Use Mailchimp for WooCommerce plugin
- Trigger cart abandonment emails via ActiveCampaign or Brevo
- Offer coupons via automated sequences
📦 Increase sales through timely email follow-ups and offers
Designing Forms that Convert
Regardless of which platform you use, your forms should:
- Be short and mobile-friendly
- Offer a lead magnet (discount, ebook, free guide)
- Include GDPR consent checkboxes
- Use clear CTAs like “Subscribe Now” or “Get My Guide”
🖼️ Tip: Use optimized images with alt tags like alt="Newsletter sign-up form Mag Cloud Solutions"
CTA: Ready to Automate Your Marketing?
At Mag Cloud Solutions, we help businesses build high-converting WordPress sites and integrate powerful marketing tools to automate lead generation.
📞 Call us at: +91-9536899899
📧 Email: info@magcloudsolutions.com
🌐 https://magcloudsolutions.in/
➡️ Book Your Free Consultation Today
✨ Let’s grow your business together, the smarter way.
